Harold Watson
Harold Watson
Title: Assistant AD for Marketing and Promotions
Phone: 912-344-3236
Email: Harold.Watson@armstrong.edu

Harold Watson recently completed third full year as the Assistant AD for Marketing and Promotions at Armstrong State University in 2016-17.

Watson has helped Armstrong State transition to its new athletic branding initiative in his time with the Pirates, while also developing a student rewards phone app as well as helping put together the "Pirate Playbook" on ESPN Radio, the first weekly radio show for Armstrong State athletics in the Peach Belt Conference era.

Two of his initiatives for 2014-15 earned NACMA awards (Revenue Generating idea - Gold & Sponsorship Activation - Bronze) and two more earned NACMA awards in 2015-16 (Single Day Attendance - Silver and Sales Piece - Silver). He currently serves as the co-Advisor to Armstrong SAAC as well as on the Celebrate Armstrong and "Paint The Town Maroon" committees on campus. Additionally, he was the tournament director for the 2014, 2016 & 2016 NCAA DII Tennis Southeast Regionals and currently serves as the South Region representative on the NCAA DII Women's Golf National Committee. 

Watson also serves as the sport administrator for cross country, softball and cheerleading.  

Watson joined the Pirates in 2014 from Paine College in Augusta, Ga., where he served as Assistant Athletic Director for External Relations from 2013-14. There, he oversaw all fundraising and marketing for the athletic department as well as serving as the sport administrator for three sports and directing the revamp of the Paine athletic booster club.

Prior to Paine, Watson worked for three years at Knox College in Galesburg, Ill., where he served as the Assistant Athletic Director of Marketing and External Relations. Watson also served as Assistant Director of Marketing, Promotions and Events at the University of Hartford for two years and as a manager for Athletic External Relations for one year. While at Hartford, Watson earned several NACMA awards for game-day promotions and revenue generating ideas. 

Watson graduated from MacMurray College in Jacksonville, Ill, in 2005 with his bachelor's of science degree in English literature. He was a member of the MacMurray football squad from 2001-05. Watson then earned his master's of science degree in Sport Management from Western Illinois in 2007, breaking into the field as an intern with Northwestern's athletic department in the spring of 2007.

Harold is married to the former Christine Frasch of Hoffman Estates, Ill. The couple have a four-year old son, Carter Abraham.